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The Wallet Allocation Rule: Winning the Battle for Share

The Wallet Allocation...

by Alexander J. Buoye, Lerzan Aksoy, Luke Williams, Alexander J. Buoye
  • Published in 2015
  • 240
Loyalty Myths: Hyped Strategies That Will Put YouOut of Business--and Proven Tactics that Really Work

Loyalty Myths: Hyped S...

by Henri Wallard, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
  • Published in 2005
  • 272

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